1. Become a Dreamwall Retailer
Our retailer programme is designed for interior shops, online stores, galleries, styling companies, and similar retailers who want access to our full catalogue without tying up funds in inventory.
As a retailer, you will receive:
- Access to the entire Dreamwall catalogue (10,000+ designs + Imaginator AI)
- Competitive purchasing prices
- Print on demand from our facility in Hadsten — no inventory investment required
- White-label dropshipping (your branding on the package if desired)
- Access to product images, descriptions, and marketing assets
- A personal contact person
2. Business Models
We offer three different retailer models — choose the one that suits your business:
Model 1: Dropshipping
You sell through your own webshop or store. We receive the order, print in Hadsten, and ship directly to your end customer — preferably with your own branding on the package and sender address.
- No inventory investment
- You collect the sales price, paying our purchasing price
- We handle printing, packing, and shipping
- Complaints go through you (but we support with documentation and refunds)
Model 2: Stock Purchasing
You order in bulk for your own stock with 20-30% discount. Suitable if you have a physical store or want quick delivery to your customers.
- Min. 5,000 kr. per order
- Volume discount based on order size
- Delivery within 4-7 working days
- 14 days net payment for approved retailers
Model 3: White-label Collaboration
We create your own collection or exclusive designs for your brand — from design to delivery, completely without Dreamwall branding on finished products.
- Tailored selection
- Fully anonymised packaging
- Exclusivity on selected designs
- Negotiated individually — typically min. 50,000 kr./year
3. Terms & Requirements
To become a Dreamwall retailer, you must:
- Have a registered CVR number (DK) or equivalent EU VAT registration
- Be active in interior design, art, or related retail
- Operate a serious sales channel — physical store, established webshop, or recognised platform
- Accept our retailer agreement (sent upon registration)
- Comply with our pricing guidelines (we allow discount offers, but not price dumping)
We are selective about which retailers we accept — it’s about protecting both the brand and the interests of existing retailers. We reserve the right to reject applications without explanation.
4. Our Support for You
As an approved retailer, you will gain access to:
- Retailer Portal — your own login with prices, stock status, and order flow
- Product Data Feed — automatic import of all products, images, descriptions to your webshop (CSV/XML)
- Marketing Package — images in various formats, brand guidelines, sample campaigns
- Dedicated Contact Person — one of our B2B staff who knows you and your store
- Fast Support — phone and email access to our retailer inbox
- Training — onboarding session and quarterly updates on news and campaigns
5. How to Register
Send an email with the following information to forhandler@dreamwall.art:
- Company name, CVR, and address
- Description of your store/webshop and target audience
- Link to your webshop, social media, or physical store
- Which retailer model you are interested in (dropship, stock purchasing, white-label)
- Expected sales volume per month or year
We will get back to you within 2-3 working days with either an approval, a follow-up question, or a friendly rejection if we don’t see a match.
6. Contact the Retailer Team
Email: forhandler@dreamwall.art
Phone: +45 29 29 29 83 — ask for the retailer team
Weekdays 09:00-16:00
Address: Elgårdsvej 14, 8370 Hadsten